UTM Campaign Link Builder

Website URL *

Campaign Source *

Campaign Medium

Campaign Name

Generated URL

What is a UTM Link Builder?

UTM (Urchin Tracking Module) parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources and publishing media. Our builder helps you create these links correctly every time.

How to Use UTM Parameters

Fill in the required fields like Source and URL. The tool will automatically append the parameters to your link. Use these links in your ads, emails, and social posts to see exactly where your traffic is coming from in Google Analytics.

Features

Instant generation
Standardized parameter formatting
One-click copy

Frequently Asked Questions

Source identifies the platform where the traffic originates, like 'google' or 'facebook'.

Yes, 'Email' and 'email' will show up as different sources in your analytics.

It's best to use underscores (_) or hyphens (-) instead of spaces to avoid encoding issues.